Summer 2010 Newsletter


I'll admit it. We snoop around to see what the competition is up to. Right now, they're apparently trying to outdo each other for the Martyr of the Year award. Here's a recent post from a popular networking site:

"Janet, our lead designer, really cares about her clients. Last week, between contractions, she ordered her Ob/Gyn to look up the number of a local printer, while she used her free hand to text the project manager, who was spending his vacation in Louisiana, removing oil from baby pelicans with his tongue . . . ."

Well, you get the idea. They're extraordinary people who go to extraordinary lengths to satisfy their customers. And, incidentally, to promote themselves. Fair enough. Everyone has to eat.

But this isn't a youth soccer league. Clients don't give out “participation” trophies just for trying hard. We have to “win” every time—by a huge margin if possible—or our clients will walk. I'd like to show you how we help our clients win and how we use these successes to build client confidence in our ability to find a solution—no matter what the challenge is.

Are you facing a tough communications challenge? Let NEWVISION help you find the solution. Let us help you “win.” To get started, just give me a call.
Chris Allen
Recent Work
Spring City Case Study: Spring City
Photography
Anyone who's been to Washington D.C. since September 2001 knows how easy it is to get around the city, so when a client asked us to photograph its products in several locations around the U.S. Capital, we girded for battle.

Spring City makes some of the most beautiful light standards (lamposts to you and me) in the world, and hundreds of them are in our nation's capital. We plotted our shoots in seven locations in Washington D.C. over a two-day period, taking care of everything from pre-production to permissions to site scouting to devising the most efficient routes from one shoot to the next. Plus, we hustled.

The shoot around Washington D.C., which included Johns Hopkins University and Baltimore Inner Harbor, went so well that we had time to shoot outside a federal courthouse in West Chester, PA on the way home.
Discover Lehigh Valley Case Study: Discover Lehigh Valley
Tourism Video
Sometimes, clients give us very specific instructions-the equivalent of directions from Google Maps that break things down to tenths of a mile. Other times, we get the starting point and the destination, and steps B through Y are left up to us.

Discover Lehigh Valley, the Lehigh Valley Economic Development Corporation and Lehigh Valley International Airport pooled resources to make a short video that would attract not only vacationers (shoppers and families), but also businesses (relocating and expanding) to the Lehigh Valley. This was almost like being asked to make a video that would attract not just hardcore Red Sox fans, but also hardcore Yankees fans. Piece of cake, right?

Because the LVEDC and the Discover Lehigh Valley don't have the resources necessary to tackle such a project, they left steps B-Y up to NEWVISION. Our solution involved scriptwriting, a site survey, set design and art direction, a talent search, direction, and video production. We did everything possible to make the project enjoyable for our clients - as enjoyable as cool breeze on a hot summer day.

Lutron Case Study: Lutron
Presentation Video
Earlier this month, we were asked to do something approximately midway between turning lemons into lemonade and turning water into wine. Lutron had a PowerPoint presentation that was long on information, but a little short on pizzazz. What they needed was a video that they could put on a loop and use to attract people to a booth.

Our writer used the PowerPoint slides and notes to develop a script, and our designer and producers set the script to a dynamic background. Then we hired a narrator to record the audio track. Elapsed time: about 1 week. The result? A loop on a DVD that was convenient and persuasive, and a client who was very happy.